It’s no joke…
According to an article in the Waterbury Republican-American, despite the fact that the federal government is forcing states to adopt the Common Core and Connecticut is already well down the path of implementing the Common Core, the Malloy Administration and its Commissioner of Education Stefan Pryor are planning to drop $1 million in taxpayer funds on a PR effort to “persuade” people to support the ill-conceived and poorly implemented program.
The Republican-American’s Bruno Matarazzo Jr. writes;
“The state is looking to spend up to $1 million to hire a public relations firm to help promote the new Common Core curriculum standards, which have faced a growing number of opponents.
Four bids have been submitted to the state Department of Education but no firm has been picked yet, according to department spokeswoman Kelly Donnelly.
The department wants to hire a company to help state education leaders develop a communication strategy and implementation-through-media campaigns, marketing material and public events, according to the department’s request for proposal.
The move is to counter the growing number of people who are opposing the new standards, which nationalize curriculum standards across the country.”
“The biggest threat to the Common Core, according to the State Department of Education, has been the state’s ability to counter the negative messaging effectively, according to a question and answer section of the request for proposal document.
The state downplayed the plans to hire the PR firm, for a contract that would run until December 1, 2014.
“Most educators are knowledgeable about the Common Core and are enthusiastic about the implementation of these college- and career-ready standards. One of our main priorities has been finding the best ways to support teachers and administrators during this transition,” said Kelly Donnelly in a statement.
“As critically important as it is to support teachers and schools with this implementation, we think it is equally important to ensure that parents, communities, future employers and the general public also understand how the transition currently underway in our schools will better support student success and prepare a world-class workforce.”
The full article, which is behind a pay wall, can be found at: http://www.rep-am.com/news/local/773443.txt … but even if you don’t read the full piece … you get the sense.
School libraries without librarians and books, many schools across Connecticut that don’t have the resources to purchase critical services and Commissioner Pryor is planning to spend $1 million on a pro-common core public relations campaign.